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Why Omnichannel Contact Centers Are the Future (And How to Get There Without Starting From Scratch)

Picture of CX Ace (Aegis CX)

Think about the last time you contacted customer support.

Did you start with chat, then switch to email? Maybe you called when things got urgent, only to repeat everything you’d already typed to someone else?

That disconnect—between channels, systems, and agents—is the problem omnichannel contact centers were built to solve. And in 2025, customers no longer see it as a “nice to have.” They expect every brand to be seamless across voice, email, chat, social, and SMS.

At Intelligent Visibility, we help organizations transform their contact centers into high-performing, AI-enabled omnichannel experiences. And the best part? You don’t have to rip and replace your entire tech stack to do it.

Let’s unpack why omnichannel matters, what’s driving adoption, and how our Aegis CX platform helps clients get there faster, with less disruption and more ROI.

What Exactly Is an Omnichannel Contact Center?

An omnichannel contact center connects all customer communication channels into a unified platform, so that no matter where or how someone reaches out, their history, context, and preferences follow them.

It’s not just about being available on every channel—it’s about ensuring continuity between them. That means:

  • A chat that escalates to voice doesn’t start from scratch

  • A support email has the same context as the customer’s last call

  • An SMS reminder connects to an active case or ticket

  • Agents can see the full customer journey in one pane of glass

Multichannel = presence.

Omnichannel = presence + integration + intelligence.

Why It Matters: The Customer Expectation Gap

The modern customer journey is fragmented. Customers bounce between channels based on convenience, urgency, and device.

  • Stat: 73% of consumers use multiple channels during their buying journey, and expect consistency across them (Harvard Business Review, 2022).

  • Stat: 90% of customers say they expect seamless interactions across all touchpoints, but only 24% of brands deliver (Salesforce State of the Connected Customer, 2023).

That gap? It’s not just a customer service issue—it’s a revenue issue.

Omnichannel Benefits That Drive the Business Case

1. Better Customer Experience = Better Loyalty

Seamless service means fewer repeats, fewer transfers, and fewer frustrated customers. The payoff is measurable.

  • Stat: Brands that prioritize omnichannel experiences retain 89% of customers, versus 33% for those that don’t (Aberdeen Group).

  • That’s a retention gap worth millions in recurring revenue.

2. Higher Agent Efficiency

When agents work in a single interface and have full visibility, they don’t waste time toggling between tools or asking customers to backtrack.

With platforms like Webex Contact Center or UCCX extended by Aegis CX, agents get:

  • A unified queue across voice, chat, and email

  • Real-time sentiment analysis and intent tracking

  • Historical interaction data at a glance

  • Stat: Omnichannel agents resolve issues 25% faster on average than single-channel teams (Metrigy, 2023).

3. Smarter Routing and AI-Powered Workflows

By layering conversational AI and real-time decisioning into your omnichannel framework, you can:

  • Route based on behavior, not just channel

  • Prioritize high-value or urgent requests

  • Trigger workflows directly from messages

At IVI, we integrate NetMagus automation into omnichannel contact centers to streamline everything from case creation to follow-ups—cutting down on agent load and accelerating time-to-resolution.

4. Actionable Insights Across Channels

Modern contact centers track more than call logs—they monitor engagement, emotion, and efficiency. We provide dashboards that show what customers are saying, where they’re getting stuck, and what’s working—across every channel.

This makes it easier to spot trends, coach agents, and refine service flows without guesswork.

“Omnichannel” Isn’t All or Nothing

One of the biggest blockers we hear is:

“We’d love to go omnichannel, but we don’t have the time/budget/team to rebuild everything.”

Here’s the good news: you don’t have to.

With Aegis CX, we take a progressive enhancement approach. That means:

  1. Start with what you have (UCCX, Webex CC, Five9, NICE, etc.)

  2. Identify key journeys to improve: e.g., chat-to-call transfers, missed callbacks, email escalations

  3. Deploy automation and intelligence that adds continuity—without disrupting operations

  4. Train your team with live data and workflows, not abstract theory

We’ve delivered omnichannel capabilities by simply extending Cisco UCCX with our web-based agent interface and Slack integration, saving clients from a costly rip-and-replace. 

Real-World Example: Revenue Recovery Through Omnichannel Routing

One regional bank saw a 15% drop in inbound call volume after launching live chat. That’s great—until they realized chats weren’t being followed up effectively. Their team was missing close to 40% of leads that started via chat.

We integrated the chat system into their contact center queue, applied intent detection, and used NetMagus to auto-create tasks in their CRM for any sales-qualified interaction.

Result:

  • 38% increase in chat-to-sale conversion

  • 24% lift in NPS scores within 3 months

  • Zero additional FTEs required

Use Case: Omnichannel Support for Healthcare Contact Centers

Healthcare organizations face strict compliance needs, high call volumes, and rising patient expectations. We’ve helped clients:

  • Integrate SMS reminders into appointment queues

  • Automate after-hours voice-to-email transcription

  • Enable video escalations from voice calls for patient support

  • Route based on language, location, or clinical urgency

All while remaining HIPAA-compliant and within the bounds of their existing Cisco or Webex environment.

Want examples? See our work with Cone Health and Upperline Health. 

What to Look for in an Omnichannel Platform (Or Partner)

You don’t just need tools. You need strategy, support, and someone who knows your infrastructure inside out.

Here’s what to prioritize:

  • Unified agent experience: Your agents need to love it, not fight it

  • Modular, API-friendly architecture: So you’re not boxed in

  • Security and compliance built-in: Especially in healthcare, finance, or education

  • Automated reporting and dashboards: Visibility = better decisions

  • Co-managed services support: That’s us—Aegis CX is built to integrate with your team, not replace it link

Final Word: Customers Don’t Think in Channels. Why Should You?

The future of CX isn’t about mastering chat or phone or social—it’s about connecting all the dots into one experience that feels personal, effortless, and continuous.

If your current contact center feels more like a patchwork of disconnected tools than a customer journey engine, it’s time for a rethink.

Omnichannel is not just a trend. It’s the new baseline.

And you don’t need a year-long digital transformation project to get started. With the right approach (and the right partner), you can modernize, integrate, and scale—one workflow at a time.

Let’s make it happen together.